Tommy Hilfiger launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant Park. Rafa then challenged some of New York’s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist. The event celebrated the debut of the new Tommy Hilfiger underwear collection and unveiling of the dedicated advertising campaign featuring the tennis icon.
Rafa faced off in several rounds of tennis with top models including Chanel Iman, Constance Jablonski, Hannah Davis, Noah Mills, Arthur Kulkov and Akin Akman, all dressed in custom Tommy Hilfiger looks. Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs. Actresses Jane Lynch and Lake Bell hosted the event from the umpire’s seat as Rafa took victory in three consecutive games.
“We’ve revamped our men’s underwear collection with a look that’s modern, athletic and bold, and Nadal is the ultimate global brand ambassador for this new direction,” said designer Tommy Hilfiger. “Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’ s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally.”
“I love how this event brings together fashion and sport with Tommy’s signature twist – it was the perfect way to kick-off my partnership with Tommy Hilfiger. I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.” – Rafael Nadal
Watch highlights from the event:
And browse the gallery of Rafa photos from the Bryant Park tennis event and the TH Bold perfume event at Macy’s:
(All photos courtesy of Tommy Hilfiger)