Kia commercial

Why so grumpy looking, Rafa?

20 Responses

  1. CC says:

    Why so grumpy? I think it’s because he has to say “the day I change Mallorca for Miami…”. I mean, for him to even take those words in his mouth, must be upsetting, no? ;)

    • An says:

      I always wonder when i see him do this kind of commercials iff they give him auto-cue to read…. It sure sounds like he reads it!

      Grumpy or not, reading auto-cue or not, love him.

    • natch says:

      I think he’s grumpy because he has no hair. ;)

      • CC says:

        And no balls to deal with the fact that he has no hair. ;)

        • An says:

          You girls…. So hars on poor Rafa….

          Don’t worry sweetie… You’ll always have me! I will not make you put a bag over youre head, i do not moan about the hair and i do not care iff you have…. Uh, no, forget i said that, the balls are rather essential;)

  2. L says:

    What’s he saying, what’s he saying?

    It’s hard for Rafa to act when he’s gotta say lines:)

    I like the grey ensemble.

  3. the other Maria says:

    The only thing that I don’t like about this commercial is the Native American character chosen to represent superstition. Two perfectly lined up bottles of water, which he could have kicked off movement, right before getting into the car, would have gone better with the message. But the rest – pachangas, Mallorca and the trade smile at the end – are very OK.

    • Atch2 says:

      Thank you for explaining that character because I was totally confused. Rafa looked confused too.

      This looks like a low budget Kia production, with even Rafa in his own clothes. Compare this to the last Kia ad where Rafa was walking in the hayfields.

      • the other Maria says:

        Atch, you’re welcome. I think this is not necessarily a low budget production. Rafa is in common (his own? I don’t know,) clothes because the entire ad is built on the idea of him being him. Normal guy. Check out what he says in the ad, which goes something like that: “The day in which I give up playing pachangas (friendly for fun footie matches) with my old time friends, the day in which I have more trust in superstition than in my game, the day in which I change Mallorca for Miami, that day I’ll change my car. Meanwhile, I’ll continue being Rafa and this will be my car.” And the tagline is: “For extraordinarily (remarkably) normal people.” See, it’s all about being normal. And probably Rafa had to look either surprised when the character popped up near him or as though he does not give a damn about it. Instead, he looks totally confused, cause Rafa is not that much of an actor. Right? And now, that I see what I said before, why on earth did I write movement? I shouldn’t have written movement. I should not always be in a hurry.

        • L says:

          Thanks for the translation. It all makes sense now, awesome message, I’m sold. Now off to go buy a Kia:)

          • Emma R says:

            Yes, thanks for the translation. I thought I was hallucinating and it was time for the men in white coats when I saw the Native American figure looming up. Still seems a bit of a strange link to make.

            I quite like his hair when they have obviously blow dried the front floppy bit so it looks all….floppy and shiny. Been a long day, I know what I mean!

        • Ch F says:

          Yes the idea is very good, showing Rafa the way he is and insisting on the I’m not changing concept. But that character who as you rightly pointed out is supposed to represent superstition? Not that great.

  4. Maria says:

    Does it come in English, too?

  5. Dianne says:

    Is this the car he usually drives? I saw some pics last week of him driving his Aston Martin to the grocery store shopping, so I guess the little Q & A about regretting that car made him think twice about selling it?

    • Denizen says:

      My guess is that his only regret about the Aston Martin would be Kia giving him a hard time about it. Also, if he sold it, he’d realize a big loss over what he paid for his toy.

      No, if he truly hated the Aston Martin, he would take the Kia to the freakin’ grocery store, no?

      • Denizen says:


      • Dianne says:

        I’m sure he doesn’t hate it but yeah, might have some regrets about the price and what appeared to be an impulse purchase. I think like others have stated, that he doesn’t want to appear showy driving a fancy sports car because that is not really who he is, but we all know that already. And it’s okay for him to have a nice car. It’s not like he has an entire parking lot full of cars he doesn’t drive.

  6. faeaki says:

    A little er serious but I’ll still take him! and his hair is fine, sexier enough for me!

  7. killian says:

    “until then, I am Rafa and this is my car.” VERY. SEXY.

  8. Rafangel says:

    So I guess we’ll look for no-mates Rafa in Miami? Given that he’s already changed his Kia for an Aston… Never mind, beautiful, I’ll still love ya. (Actually, I wouldn’t if he did that).