New Nike spot

Brilla, ilumina tu país (which Google mangles to Shine, shine your country). Here’s more info about the spot – Marca.com.

Video sent in by Inés; article tweeted by Atch2.

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23 Dec 2010 | by | 21 Comments


21 Comments »

  1. Denizen says:

    What a fabulous ad! And Rafa’s acting is much better than usual – he speaks with conviction. Love Pau and Iniesta also. Presumably Rafa’s portion was taped during that busy week after WTF. Well done Nike!

  2. Poonam says:

    Rafa Nadal campeon del US Open, Roland Garros y Wimbledon! :)

  3. Atch2 says:

    AWESOME ad, yet so simple. AWESOME athletes. Spain really do have a lot to be proud about.

    Luv this intense, tough ninja Rafa in short-shorts. Pau and Andres are cool too.

  4. Rachel M says:

    At the risk of sounding ignorant, could someone explain what the ad is all about? Thanks in advance!

    • Bats says:

      basically pau, andres and rafa give an enumeration of the spanish athletes who have achieved great feats this year. :) and encourages the rest of their countrymen to shine and enlighten/light up their country. :D

  5. lpauly says:

    Love these guys but hate this ad!

    • dan says:

      let’s start the new year with love rather than hate, dislike instead would be more appropriate. It was a great ad and I guess you did not understand it. Happy holidays!

      • miri says:

        Accusing people of not understanding something isn’t exactly in the spirit of your first sentence. Perhaps they did understand it and just don’t care for it.

  6. Rafa had the most importent role. He begon and he spoked the most.
    Vamos Rafa!
    PS: Just back from madrid, Rafa won there. Both players played great. It coulded even be a slam final. I orderd a piece of the court whit Rafa’s signature and guess what, I got his signature and a video whit him (you heard me right not a photo but a hole video) and some photo’s but those ware made from a distance but they ware still great photo’s because me and Rafa whare on the photo.

  7. Nic says:

    Ooooo love this ad. Rafa looks good. Very good. Looks like it’s filmed in his usual indoor practice court in Manacor. Nice one Nike, pretty inspired. And yes, plenty conviction Rafa. Mmm yum yum.

  8. CakiltheNewbie says:

    Someone translate!!!

  9. faeaki says:

    Loving his passion and intensity in this ad. His best so far, the ninja (agreed) like black outfit with shorter shorts!! it is indeed inspirational.. absolutely loved this! whats not to like?

  10. Debbie says:

    I love this ad! Fight against the darkness! Be the light that they say we have lost! Sooo freakin inspirational! And filmed excellently. Yup I love this.



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