No, someone, somehow has to take the bull by the horns and tell the television companies that we actually don’t want or need this any more and whoever thought it was right in the first place should have seen how they would have liked it.
First? Give the poor player a break. S/he just lost an important match – one that probably meant a lot to them and they they worked hard to get to. It’s bad enough they have to pose for photos with their dinky plate while standing next to the beaming winner holding a huge trophy. Second – the darn trophy ceremonies already last a long time and how many times do we need to hear people thank the sponsors, the organizers, the crowd, etc. Just have a nice quick ceremony and let the winner get to their post-match celebrations and leave the loser to drown their sorrows in peace.