Nike vs. Nadal: blowing up a brand

Tennistalk isn’t happy about Rafa’s on-court image change. *yawn*

Nike has singlehandedly crafted the symbolic destruction of an international brand.

Now, I will agree that this change amounts mucking with a brand, but what made the brand special is still there. After all, Rafa and his on-court swagger remain even if his upper arms are covered.